LAS VEGAS — NEFT Vodka elevated the Las Vegas Grand Prix weekend with a curated series of high-performance motorsport experiences, offering fans a rare blend of insider access, premium hospitality and the brand’s signature craftsmanship inside the Palms Casino Resort.
As an official partner of the Visa Cash App Racing Bulls (VCARB) Formula One Team, NEFT kicked off its programming on Nov. 19 with an intimate meet-and-greet at Ghost Bar, where guests gathered against sweeping views of the Las Vegas skyline. The event featured an in-depth conversation with VCARB driver Liam Lawson, team CEO Peter Bayer and viral professional drifter Mad Mike Whiddett. The trio discussed the precision, innovation and strategy required at the highest levels of motorsport, providing fans with a behind-the-scenes look at the competitive and operational demands of Formula One. The evening was highlighted by curated NEFT Vodka cocktails, reinforcing the brand’s focus on refinement and experience-driven engagement.
From there, NEFT carried the momentum into race weekend with two exclusive hospitality events inside the Empathy Suite, one of Las Vegas’ most luxurious and sought-after accommodations. The suite’s expansive layout, panoramic entertainment screens and high-end design created an immersive race-week environment. Guests enjoyed specialty NEFT cocktails, chef-driven light bites, live DJ sets and another opportunity to connect with Whiddett, whose partnership with NEFT has been central to its broader motorsport strategy.
“Being on the ground for these events and meeting fans up close—it’s a different kind of energy,” Whiddett said. “You feel the excitement of the weekend even off the track. Watching the races together, sharing a drink, talking about the cars, the culture and the projects—it’s real, it’s immediate and it makes the whole experience more connected. That’s what made these experiences with NEFT Vodka stand out for me.”
NEFT first partnered with VCARB at the 2023 Las Vegas Grand Prix, marking its entry into the world of high-energy, experiential motorsport activation. Since then, the brand has steadily expanded its presence at major races across the Formula One calendar. Recent activations include a high-visibility Selfridges window takeover during the British Grand Prix and multiple fan events throughout the Miami Grand Prix weekend—initiatives that showcase NEFT’s creative approach, global reach and dedication to deepening fan engagement.
“NEFT Vodka approaches experiences with intentionality, focusing on curation, craftsmanship and authenticity,” said Ernie Manansala, the brand’s Global Chief Marketing Officer. “Our goal was to provide a distinctive lens on the sport, the team and Las Vegas as a context for high-performance culture, rather than simply an event.”
The activations were hosted inside the Palms Casino Resort, the Las Vegas sister property to Yaamava’ Resort & Casino at San Manuel, connecting NEFT’s premium positioning with one of the region’s premier entertainment destinations during the city’s biggest motorsports week.